The Legacy of Mario Bellini and B&B Italia: Icons of Italian Design
B&B Italia, founded in 1966 by visionary entrepreneur Piero Ambrogio Busnelli, stands as one of the most prestigious names in modern furniture design. Renowned globally for pushing the boundaries of industrial design, B&B Italia has consistently partnered with world-class architects and designers to create innovative, authentic pieces that have shaped the history of Italian design.
Headquarters Designed by Architectural Masters
Located in Novedrate near Milan, the company’s headquarters were designed in 1972 by famed architects Renzo Piano and Richard Rogers. This site reflects B&B Italia’s core values: a perfect blend of creativity, advanced technology, and timeless style. Over decades, the brand has exemplified the essence of “Made in Italy” on the international stage, producing furniture that merges cutting-edge innovation with enduring quality.
Innovation and Research: The Heart of B&B Italia
At the center of B&B Italia’s success is its Research & Development Centre — a hub for creativity, cultural exchange, and technological experimentation. Here, designers and engineers collaborate to develop unique shapes, materials, and technologies. This relentless pursuit of innovation has earned B&B Italia multiple Compasso d’Oro awards, Italy’s highest honor in industrial design.
B&B Italia and Maxalto: Two Distinct Brands, One Philosophy
B&B Italia encompasses several divisions: B&B Italia, B&B Italia Outdoor, B&B Italia Project, and Maxalto. While each has a unique identity, they share a common philosophy — a harmonious balance between innovation, design excellence, and timeless elegance.
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B&B Italia Collection offers contemporary pieces that embody modern trends with sophistication.
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Maxalto, founded in 1975 by architects Afra and Tobia Scarpa, transitions from classical to modern style. Known for meticulous craftsmanship and the use of premium woods, Maxalto products symbolize luxury and refinement.
Diverse Product Range for Every Space
B&B Italia’s product lines serve various environments: elegant home interiors, stylish outdoor living, and sophisticated office and public spaces. The B&B Italia Project Collection caters to business interiors such as hotels, restaurants, and corporate offices, marrying functionality with avant-garde design.
Additionally, the Contract Division manages complex turnkey projects, overseeing everything from design planning to installation for sectors like hospitality and retail.
A Global Design Powerhouse
B&B Italia’s reach extends across 80 countries through flagship stores and exclusive retailers. The brand’s leadership in design and quality earned it a founding membership in the Altagamma Association, an elite group promoting Italian luxury culture worldwide.
Mario Bellini and the Designer Collaborations
Throughout its history, B&B Italia has worked with legendary designers like Mario Bellini, Antonio Citterio, Patricia Urquiola, Naoto Fukasawa, and Zaha Hadid. Bellini, in particular, has contributed iconic designs that combine artistic vision with functional elegance — hallmarks of B&B Italia’s unique identity.
The Art of Production: Craft Meets Industry
B&B Italia’s production hubs in Novedrate and Misinto blend craftsmanship with advanced technology:
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Novedrate Factory specializes in upholstery, using innovative cold-molded polyurethane foam technology pioneered in 1966. This method ensures durability, comfort, and precision shaping unmatched in the industry.
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The Systems Factory produces modular living and bedroom systems with a high level of automation while maintaining meticulous hand-finishing.
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Maxalto’s facility in Misinto focuses on exquisite woodwork, combining artisanal skill with sustainable practices within the natural setting of Groane Park.
Why Choose B&B Italia? Ten Reasons to Love Their Products
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Authenticity: Every piece comes with a certificate guaranteeing its origin and craftsmanship.
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Quality & Durability: Pioneering manufacturing processes deliver products that last for decades.
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Innovative Materials: From advanced foams to premium leathers and fabrics sourced through exclusive collaborations.
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Sustainability: Responsible sourcing and environmentally conscious production.
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Craftsmanship: Skilled artisans oversee every stage, from veneers to final assembly.
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Design Excellence: Collaborations with world-renowned designers ensure timeless style.
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Versatility: Collections suitable for diverse environments — home, outdoor, and contract sectors.
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Technological Innovation: Continuous R&D pushes industry standards.
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Heritage: A rich history that marries Italian tradition with contemporary vision.
Experience B&B Italia at The Chateau House
At The Chateau House, we celebrate the artistry and innovation behind B&B Italia and Mario Bellini’s creations. Explore our curated selection of authentic pieces that bring together Italian craftsmanship, modern design, and enduring elegance — perfect for discerning collectors and design enthusiasts.
